Our joules [dʒu:l] at work

How we already energized events

We know, action speaks louder than words. Below are just a few examples of how we helped companies getting their content to their audiences and reinforce their brand.

Client: C More Entertainment / Canal+ Scandinavia
Objective: generate loyalty and sales 

Scandinavia’s premier pay-tv channel CANAL+ has over 1.000.000 subscribers. It uses its local sites in Denmark, Norway, Sweden and Finland and SchedJoules’ EDP to make program schedules available in electronic calendars such as Outlook, iCal and Google Calendar. Canal+ viewers can subscribe to airing schedules of for example premiering movies, series or live broadcasts of their favorite sports team.

Youri Treur, Online Sales Consultant at CANAL+ Marketing and New Business: “C More Entertainment chose for SchedJoules to better advertize its offering to the viewers whose loyalty is instrumental for success. For its C SPORTS website, the platform functions as a lead generator. The site lets users watch pay-per-view live broadcasts of matches. The calendar not only functions as a reminder service but also offers direct access to the webpage on which the match can be watched. That way, C SPORTS stimulates repeat sales by advertizing preference-specific content on the right place and at the right time.”

Client: Heineken International
Objective: inform financial stakeholders 

Heineken International’s financial calendar contains a multitude of events such as the announcement of full year results, silent periods, trading updates and the annual meeting of shareholders. SchedJoules’ distribution platform enables press, investors, shareholders and other parties interested  to subscribe to the calendar on the Heineken corporate website and stay up-to-date on all events.

Customer: Feyenoord Rotterdam Football Club
Objective: Create fan loyalty and ticket sales 

Professional football club Feyenoord publishes and updates its match schedule to for fans to download. Starting the 2010-2011 season, we have also made an iPhone Calendar available that allows fans to load the schedule directly into their native iPhone calendar.

Customer: Dutch political party SP
Objective: to inform/remind the public and win votes 

For the latest round of election, the political party SP asked us to develop add-to-calendar functionality for its website banners, reminding people to cast their vote. Clicking the banners allowed users to add a reminder to their calendar.